Retail
-
2 500+ points of sale.
-
Circulation of Excel files and high costs of reconciliation and consolidation of data.
-
The difficulty of comparing views on the plans and dynamics of the company's development.
-
The need to manage and balance more than 20 KPIs, including indicators of turnover, margins, profits, shares of business lines and the average check.
-
A multiple increase in labor costs in case of need for rescheduling.
-
A unified environment for interaction of retail representatives with controllers based on unified reference books and versioning has been created.
-
Automatic integration with the sales database and implementation of a quality control system for input information.
-
Detailed analysis and management of the seasonality factor, taking into account statistical methods and expert opinion.
-
Calculation of several statistical forecast options and automatic selection of the best baseline scenario.
-
Top-down and bottom-up planning at all levels of the regional structure with online recalculation of the overall business model.
-
Formation of an expanded set of metrics at all levels of the regional structure.
-
A mechanism for comparing plans with targets and sales history with possible adjustments online.
Solution
-
Formation of a balanced sales plan corresponding to the company's goals
-
Acceleration of planning processes and adjustments of plans in a rapidly changing environment
-
Qualitative improvements in sales planning processes
-
Decision-making with advanced scenario analysis and version matching capabilities
Results
Planning of Key Sales Indicators
in the omnichannel retail
«Citilink» - one of the largest chains of electronics and household appliances stores, is a part of CG Merlion. On the market since 2008. In the infrastructure of the company there are online store - citilink.ru, and more than 650 stores and delivery points in 360 cities.