Retail
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2 500+ points of sale.
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Circulation of Excel files and high costs of reconciliation and consolidation of data.
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The difficulty of comparing views on the plans and dynamics of the company's development.
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The need to manage and balance more than 20 KPIs, including indicators of turnover, margins, profits, shares of business lines and the average check.
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A multiple increase in labor costs in case of need for rescheduling.
Solution
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A unified environment for interaction of retail representatives with controllers based on unified reference books and versioning has been created.
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Automatic integration with the sales database and implementation of a quality control system for input information.
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Detailed analysis and management of the seasonality factor, taking into account statistical methods and expert opinion.
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Calculation of several statistical forecast options and automatic selection of the best baseline scenario.
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Top-down and bottom-up planning at all levels of the regional structure with online recalculation of the overall business model.
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Formation of an expanded set of metrics at all levels of the regional structure.
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A mechanism for comparing plans with targets and sales history with possible adjustments online.
Results
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Formation of a balanced sales plan corresponding to the company's goals
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Acceleration of planning processes and adjustments of plans in a rapidly changing environment
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Qualitative improvements in sales planning processes
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Decision-making with advanced scenario analysis and version matching capabilities
Planning of Key Sales Indicators
in the omnichannel retail
«Citilink» - one of the largest chains of electronics and household appliances stores, is a part of CG Merlion. On the market since 2008. In the infrastructure of the company there are online store - citilink.ru, and more than 650 stores and delivery points in 360 cities of Russia.